Discover the benefits of IQOS and heated tobacco.
Why adult smokers are switching from smoking to IQOS.
IQOS doesn't burn tobacco
IQOS heats tobacco instead of burning it, so it doesn't produce fire, ash or smoke. This makes IQOS a better choice compared to continued smoking.
IQOS emits less harmful chemicals than cigarettes
Cigarettes burn tobacco, which produces high amounts of carbon monoxide. IQOS doesn’t burn tobacco, producing on average 98% less carbon monoxide (CO) and significantly lower levels of other harmful chemicals compared to cigarettes.*
IQOS is a better choice than continued smoking. IQOS emits 95% less harmful chemicals compared to cigarettes*. IQOS leaves less lingering smell than cigarettes.
IQOS is a better choice than continued smoking. As IQOS produces less smell than cigarettes, it is less likely to bother people around you. IQOS leaves less lingering smell on hands, hair and clothes than cigarettes.
From initial concept to reality each element of IQOS is carefully crafted to offer heated tobacco experience. IQOS HeatControl™ Technology is the heart of IQOS, responsible for heating tobacco and not burning it, to precise temperatures up to 350C. Enjoy real tobacco flavour, heated and not burnt.