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IQOS - Heated Tobacco.

Real alternatives. Real satisfaction.

Couple embracing in a beautiful summer's outdoor setting and woman is holding an IQOS device Couple embracing in a beautiful summer's outdoor setting and woman is holding an IQOS device
Real advanced alternatives to smoking that bring you taste satisfaction and less risk compared to cigarettes.

Better choice

IQOS is a better choice than continued smoking. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.*

IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

*Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

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See the difference

IQOS heat-not-burn uses real tobacco, yet produces no smoke.

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Better is up to us

No smoke, less smell than cigarettes, no negative impact on indoor air quality*.

IMPORTANT INFORMATION: IQOS is not risk-free.

*Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines. 

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Better choice

IQOS is a better choice than continued smoking. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.*

IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

*Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

Discover more
See the difference

IQOS heat-not-burn uses real tobacco, yet produces no smoke.

Discover more
Better is up to us

No smoke, less smell than cigarettes, no negative impact on indoor air quality*.

IMPORTANT INFORMATION: IQOS is not risk-free.

*Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines. 

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We IQOS Because …

 Discover why millions of adult smokers around the world have switched to IQOS.*  

IMPORTANT INFORMATION: This product is not risk free and provides nicotine, which is addictive. Only for use by adults.

*Source: Status as of June 2019. Exclusive Heat-Not-Burn users that are using HeatSticks for more than 70% of their past 7 days consumption. PMI Financials or estimates, IQOS user panels and PMI Market.

IQOS 3 DUO
Classic tobacco blends. Fresh new flavours.
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IQOS 3 DUO
Tobacco enjoyment on your terms.
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Discover the range of heated tobacco devices.
Shop all devices.

Try our flavours

HEETS Amber
HEETS Amber

Balanced and roasted. Amber Selection is a rounded, toasted tobacco blend layered with lightly-scented woody and nutty aroma notes.

HEETS Yellow
HEETS Yellow

Mild and zesty. Yellow Selection is a mellow and aromatic tobacco blend coupled with effervescent zesty aroma notes.

HEETS Bronze
HEETS Bronze

Rich and warm. Bronze Selection is a mellow and aromatic tobacco blend married with cocoa and dry fruit aroma notes.

HEETS Blue
HEETS Blue

Deep and cooling. Blue Selection delivers a deep menthol cooling combined with a mellow tobacco blend and enhanced by peppermint and creamy vanilla aroma notes.

HEETS Sienna
HEETS Sienna

Smooth and flavourful. Sienna Selection delivers a balanced, well-rounded tobacco taste with a delightfully woody variant and subtle light tea notes.

HEETS Turqoise
HEETS Turqoise

Refreshing and cooling. Turquoise selection delivers a crisp menthol cooling coupled with a lightly toasted tobacco blend and enriched by subtle zesty aroma notes.

HEETS Green Zing
HEETS Green Zing

Zesty and fresh. Green Zing Label delivers crisp menthol cooling sensations colliding with citrus and the aroma of spicy herbs.

HEETS Purple
HEETS Purple Wave

Rich and satisfying. Purple Wave delivers crisp menthol cooling sensations colliding with indulgent dark forest fruit aromas.

HEETS Amber
HEETS Amber

Balanced and roasted. Amber Selection is a rounded, toasted tobacco blend layered with lightly-scented woody and nutty aroma notes.

HEETS Yellow
HEETS Yellow

Mild and zesty. Yellow Selection is a mellow and aromatic tobacco blend coupled with effervescent zesty aroma notes.

HEETS Bronze
HEETS Bronze

Rich and warm. Bronze Selection is a mellow and aromatic tobacco blend married with cocoa and dry fruit aroma notes.

HEETS Blue
HEETS Blue

Deep and cooling. Blue Selection delivers a deep menthol cooling combined with a mellow tobacco blend and enhanced by peppermint and creamy vanilla aroma notes.

HEETS Sienna
HEETS Sienna

Smooth and flavourful. Sienna Selection delivers a balanced, well-rounded tobacco taste with a delightfully woody variant and subtle light tea notes.

HEETS Turqoise
HEETS Turqoise

Refreshing and cooling. Turquoise selection delivers a crisp menthol cooling coupled with a lightly toasted tobacco blend and enriched by subtle zesty aroma notes.

HEETS Green Zing
HEETS Green Zing

Zesty and fresh. Green Zing Label delivers crisp menthol cooling sensations colliding with citrus and the aroma of spicy herbs.

HEETS Purple
HEETS Purple Wave

Rich and satisfying. Purple Wave delivers crisp menthol cooling sensations colliding with indulgent dark forest fruit aromas.

Explore the flavour range
Support to go smokeless
Try it first

New customer? Try any IQOS for 7 days. Then decide.

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Try it first

New customer? Try any IQOS for 7 days. Then decide.

Learn more
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More to discover
with myIQOS

Care you can count on, privileges to inspire you

Care you can count on

Access our personal coaches for support on how to get the best use from your IQOS.

Loyalty rewards

Earn point for member offers, device upgrade and exciting benefits. 

Peace of mind

Accidental damage cover, rapid replacement and international assistance.

Discover IQOS benefits