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Rethink tobacco

HEETS made for IQOS

IQOS and HEETS are the perfect combination to experiment the real taste of tobacco.

How long does a HEETS last?

IQOS monitors the temperature and number of puffs of each HEETS stick to ensure an optimal balance between stick heating temperature and duration.​ HEETS have been carefully designed to give you a duration of up to 14 puffs or 6 minutes, whichever comes first.

Grandes hojas de tabaco recién cortadas siendo transportadas por un campesino
Tobacco journey

HEETS made for IQOS

From farmer to consumer

The journey to offering you this experience has a lot of tiny steps. It begins with farmers who care deeply for their crop, around the world - they know their soil, the weather, the seasons - they are up at dawn and with their crop all day long.

Beating heart

Our master blenders sample tobacco from around the world, selecting the best tobacco origins and qualities giving the attention and care to the tobacco aroma and taste profiles.

Years of experience

It takes years of experience to master the art of blending which consists of knowing individual tobacco profiles by heart and the synergies that can be achieved when combined to create the flavors that you love. 

Grandes hojas de tabaco recién cortadas siendo transportadas por un campesino
Tobacco journey

HEETS made for IQOS

Learn more
Grandes hojas de tabaco recién cortadas siendo transportadas por un campesino
From farmer to consumer

The journey to offering you this experience has a lot of tiny steps. It begins with farmers who care deeply for their crop, around the world - they know their soil, the weather, the seasons - they are up at dawn and with their crop all day long.

Mujer en azotea con dispositivo IQOS dorado en la mano
Years of experience

It takes years of experience to master the art of blending which consists of knowing individual tobacco profiles by heart and the synergies that can be achieved when combined to create the flavors that you love. 

Campo de tabaco al atardecer
Beating heart

Our master blenders sample tobacco from around the world, selecting the best tobacco origins and qualities giving the attention and care to the tobacco aroma and taste profiles.