English

Discover IQOS

Man and woman laughing and brilliant gold IQOS 3 DUO holder in hand Man and woman laughing and brilliant gold IQOS 3 DUO holder in hand
Welcome to a smoke free future
IQOS is a brand with a big vision: to replace every cigarette for all adult smokers who would otherwise continue to smoke.
Man and woman embracing and he has an IQOS holder in hand.

If you’re an adult smoker looking for a better alternative to continued smoking, IQOS is here to support you on your journey. Just like more than 14 million adult IQOS users around the world* who are already on that same journey.

Brilliant gold IQOS 3 DUO holder in hand
Close up of a man wearing a green-blue jumper holding a white IQOS device

By offering a modern twist on the classic taste of tobacco, IQOS is at the forefront of science to help make real change a reality.

Man and woman embracing and he has an IQOS holder in hand.

By offering a modern twist on the classic taste of tobacco, IQOS is at the forefront of science to help make real change a reality.

If you’re an adult smoker looking for a better alternative to continued smoking, IQOS is here to support you on your journey. Just like more than 14 million adult IQOS users around the world* who are already on that same journey.

Brilliant gold IQOS 3 DUO holder in hand
Close up of a man wearing a green-blue jumper holding a white IQOS device

IMPORTANT INFORMATION: IQOS is not risk free. 

*PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.

We’re on this journey together.

  • 2020

  • 2018

  • 2016

  • 2014

  • 2009

  • 2008

  • 2007

2020

This year sees a huge milestone for the IQOS community.

 

2018

IQOS 3 and IQOS 3 MULTI are now sold in cities in 43 markets around the world. IQOS parent company, Philip Morris International, spends 92% of all R&D and 60% of all commercial expenditure on smoke-free products. 

2016

IQOS next generation device, the pioneering 2.4 PLUS, is launched in 21 markets. A year later, it is available to adult customers in 38 markets. In 2017 it wins a GOOD DESIGN® Award from the annual presentations made by the Chicago Athenaeum [Museum of Architecture and Design] and Metropolitan Arts Press. 

2014

PMI’s first commercial heat-not-burn device is launched in Japan and Italy. A year later the product is named IQOS and is made available in Portugal, Romania, Russia and Switzerland. 

2009

PMI expands its R&D facilities focusing on alternatives to cigarettes by opening a new research laboratory in Singapore. Today, over 400 R&D experts are working on IQOS technologies around the world.

2008

Forward strides into smoke-free alternatives to cigarettes, soon to become IQOS, levels up in 2008 with a new dedicated R&D centre in Switzerland. 

2007

While PMI’s research into heated tobacco alternatives goes back to the early 1990s, 2007 marks a turning point when a heat-not-burn prototype using HeatControl™ technology is developed. The device is a technological step forward but is ergonomically awkward. 

Person walking on a path White IQOS Heat not burn holder White IQOS Heat not burn holder Hand illustrating IQOS devices PMI building interior PMI building exterior HEETS stick in cross section
We choose better together.

Home is where the smoke isn’t. With IQOS, you get an alternative to cigarettes that delivers taste and satisfaction without fire or ash.

IMPORTANT INFORMATION: it does not necessarily equal 95% reduction in risk. IQOS is not risk-free.

*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research.

Switch now.

Heated tobacco

Want to know more about IQOS heat-not-burn technology?

Heated tobacco

Want to know more about IQOS heat-not-burn technology?

We IQOS Because …

 Discover why millions of adult smokers around the world have switched to IQOS.*

*Source: Status as of June 2019. Exclusive Heat-Not-Burn users that are using HeatSticks for more than 70% of their past 7 days consumption. PMI Financials or estimates, IQOS user panels and PMI Market.

**Although IQOS does not produce tar, IQOS is not risk-free, and provides nicotine which is addictive.

 
More to discover
with myIQOS

Care you can count on. Privileges to inspire you.

Care you can count on

Access our personal coaches for support on how to get the best use from your IQOS.   

Loyalty rewards

Earn points for member offers, device upgrades and exciting benefits.

Peace of mind

Accidental damage cover, rapid replacement and international assistance. 

Something we haven’t covered?

There are several ways you can reach us.

 
icons-64-iqos-coach-light-theme
Use our live chat

Chat to our personal coaches in real time. They’re available every day from 8:00 PM to 6:00 PM. Just give them a message and they’ll say hello within seconds. 

icons-64-facebook-light-theme
Facebook us

We’re very social on our social media, so feel free to message us with any questions and we’ll get back to you in minutes.

icons-64-twitter-light-theme
Send us a tweet

Our Twitter account is available every day from  8:00 AM to 6:00 PM. Tweet us your questions and we’ll get back to you in a flash/minutes. 

icons-64-mail-light-theme
Send us a mail

Write to us. Our inbox is never too full.

icons-64-contact-light-theme
Give us a ring

Sometimes you just want to hear a human voice. We get it. That’s why our phone support line connects you directly to an IQOS expert.