Heat Not Burn Technology

IQOS is an alternative for adult smokers who would otherwise continue to smoke and want to enjoy real tobacco taste without many of the inconveniences of cigarettes, such as ash or smoke. It’s not for people who have quit smoking or have never smoked. 

IQOS is our most advanced smoke-free product that uses sophisticated electronics to heat tobacco instead of burning it to release a flavourful vapour that contains nicotine. 

IQOS and HEETS tobacco sticks are not for people under 18 years old.  Please see the Important Information for more details

No.  IQOS is not a device intended to help you quit smoking. If you’re thinking about the health effects of smoking, your best option is to quit tobacco altogether.

No, IQOS doesn’t produce smoke because it doesn’t burn tobacco. It generates a tobacco vapour - this is what you see when you use your IQOS.

IQOS is a better alternative to smoking because it heats tobacco instead of burning it. It gives you a real tobacco taste without fire, ash or cigarette smoke, and less smell than cigarettes. 

IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.* Switching completely to IQOS presents less risk to your health than continuing to smoke. 

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. IQOS is not risk-free. It delivers nicotine, which is addictive. 

* Compared to the smoke of a reference cigarette (3R4F).  It does not necessarily equal a 95% reduction in risk. 
If you’re thinking about the health effects of smoking, your best option is to quit tobacco and nicotine altogether.

No, you can’t. Your IQOS device has been designed to work exclusively with HEETS tobacco sticks, and vice versa. By using both together, you can enjoy the scientifically-proven benefits of IQOS.

No. IQOS is not risk free.  IQOS emits on average 95% lower level of harmful chemicals compared to cigarettes*.  Switching completely to IQOS is less harmful that continuing to smoke. If you’re thinking about the health effects of smoking, your best option is to quit tobacco and nicotine altogether.

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. IQOS is not risk-free. It delivers nicotine, which is addictive.

* Compared to the smoke of a reference cigarette (3R4F).  It doesn’t necessarily equal a 95% reduction in risk.

You should always respect the rules of the place you’re in, and use common sense when using IQOS around other people, including children under the age of 18. 

If you’re travelling on a plane, you should ask permission from airline staff before using IQOS – most airlines currently don’t allow you to smoke or use tobacco alternatives on their aircraft.

The make up of IQOS aerosol is significantly different from cigarette smoke. 

Our friendly Customer Care team are always happy to help:

• Through live chat on iqos.com
• By email: [email protected]
• By phone: 1800-300-0159

Yes, you can take your IQOS on holiday with you. For more information on travelling with IQOS and where you can find HEETS, visit [insert link to IQOS Travel].

For HEETS, the limit on how many tobacco sticks you can take on holiday is similar to cigarettes and may vary from country to country. Before you leave for holiday, double check the allowance set by the country you’re travelling to. 

Customs authorities in the country you’re visiting may challenge you if you bring in more tobacco sticks than is allowed. They could also take them from you and ask you to pay a fine.